| Control Fixed Costs - -Outsourcing your marketing function converts
fixed costs into variable costs, simplifies your
management responsibilities, and enables you to
focus more energies towards “rain making”
and client retention. For “new accounting
firms,” this enables you to pump capital directly
into revenue generating activities like lead generation
and appointment setting while keeping your headcount
and office space to an absolute minimum. |
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| IIncrease
Efficiency and Effectiveness - Companies that try to do everything themselves
have a much higher cost structure, that must be
passed on and integrated into the fees. They are
also more complex to manage. |
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| Reduce Variable
Costs - Outsourced marketing keeps your
headcount down, thereby reducing your labor costs,
training and turn-over. In small organizations,
hiring and training low level staff for short-term
or peripheral projects can be expensive, especially
when you factor in re-training, re-hiring and day-to-day
management responsibilities. Not to mention all
the W-2’s that this generates. |
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| Speed to Market–
An excellent outsourced marketing company can get
your new initiative up and running quicker. Doing
things in-house sometimes start with good intentions
but never get off the ground. And hiring people
takes time as well. |
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| Increased Focus
on YOUR Core Competency – Every business
has limited resources and can only tackle a couple
large initiatives concurrently. Outsourcing marketing
can help you focus on client acquisition, processing
the work and client retention. Keep it simple and
your clients will refer more business. |
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| Level
the Playing Field – Most small
firms simply can not afford to match the in-house
staff of larger firms. Outsourcing functional responsibilities
like marketing provides expertise that large companies
enjoy. |
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| Reduce the Risk – Every business initiative
involves a certain amount of risk. Outsourcing marketing
to a “reputable” company that truly
understands YOUR industry can be extremely valuable
because they have much more information to make
informed decisions and know what issues to
look out for. |
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