The Evolution of Marketing

The advent of Social Media has forced businesses to adapt or die.

Marketing campaigns are now obsolete. Instead, social media has helped foster a world of constant contact, a continuous conversation between business and consumer/client. Marketing is no longer about small campaigns where we start, stop, measure, tweak, and start all over again. Instead, marketing has become a constant, meaningful connection.

Social media has helped to bring the relationship back into business.

The most successful marketers will know how to lead that conversation both internally and externally so they can communicate to their customer the right things in the right way at the right time. After all, if you are going to say something to your brand followers, you might as well make it something meaningful. Anything you tweet, email, or blog should be valuable to them even if they never buy from you. Remember, you build the relationship first, and then you sell.

Meaningful conversations will open up more opportunities, which will lead to more sales, which means a greater return on investment (ROI). Think about the conversations you’re conducting with your customers, your sales team and your leadership. How are you leading the discussion? Are you giving them what they want to hear in the way that they want to hear it?

If you have any questions, contact Grindstone Business Development by calling 1-888-724-7463 or click here today!

Grindstone is a full service, outsourced Business Development Company providing professional sales support and complete sales outsourcing solutions to Domestic and International clients alike. Grindstone specializes in Business to Business (B2B) programs including direct telesales, lead generation, database updating, customer retention, and appointment setting services. Grindstone recruits, manages, and maintains top level talent through a superior management infrastructure. Consistent communication, feedback, and strategy refinement are a core trait. Grindstone is an extension of each client’s business and operates at the highest levels of professionalism. Every client program starts with the goal of establishing a long term ongoing partnership.

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Sources:

The New Marketing World: Conversations not Campaigns B2B Lead Roundtable Blog

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