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Control Fixed Costs - -Outsourcing your marketing function converts fixed costs into variable costs, simplifies your management responsibilities, and enables you to focus more energies towards “rain making” and client retention. For “new accounting firms,” this enables you to pump capital directly into revenue generating activities like lead generation and appointment setting while keeping your headcount and office space to an absolute minimum.
Increase Efficiency and Effectiveness - Companies that try to do everything themselves have a much higher cost structure, that must be passed on and integrated into the fees. They are also more complex to manage.
Reduce Variable Costs - Outsource marketing keeps your headcount down, thereby reducing your labor costs, training and turn-over. In small organizations, hiring and training low level staff for short-term or peripheral projects can be expensive, especially when you factor in re-training, re-hiring and day-to-day management responsibilities. Not to mention all the W-2’s that this generates.
 
Speed to Market– An excellent outsource marketing company can get your new initiative up and running quicker. Doing things in-house sometimes start with good intentions but never get off the ground. And hiring people takes time as well.
 
 
   
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Speed to Market– An excellent outsource marketing company can get your new initiative up and running quicker. Doing things in-house sometimes start with good intentions but never get off the ground. And hiring people takes time as well.
Increased Focus on YOUR Core Competency – Every business has limited resources and can only tackle a couple large initiatives concurrently. Outsourcing marketing can help you focus on client acquisition, processing the work and client retention. Keep it simple and your clients will refer more business.
Level the Playing Field – Most small firms simply can not afford to match the in-house staff of larger firms. Outsourcing functional responsibilities like marketing provides expertise that large companies enjoy.
Reduce the Risk – Every business initiative involves a certain amount of risk. Outsourcing marketing to a “reputable” company that truly understands YOUR industry can be extremely valuable because they have much more information to make informed decisions and know what issues to look out for.