Hiring an effective B2B telemarketing company will help your business grow your sales. But in this day and age, you can’t afford to ignore digital marketing, but you cannot neglect your telemarketing efforts either. Why not have the best of both worlds? When you combine professional lead generation with social media marketing, your sales strategies become the one-two punch combo that every successful business needs. 

Effective B2B Telemarketing Strategy:

B2B telemarketing is one of the most efficient and cost-effective marketing tools out there for the business world. Marketers use telemarketing and sales lead generation because the response rate is higher compared to the usual direct marketing alternatives. However, while B2B telemarketing can be a great sales tool, it all depends on how you execute your campaign objectives. The difference between a successful telemarketing campaign and failure depends on the strategy and goals set forth by your sales team. Hiring a professional B2B Telemarketing firm can help guide your company and sales team to setup up obtainable goals as well as execute them.

Hiring a professional Business-to-business telemarketing company is a proactive approach to lead generation and lead nurturing. Your business will uncover genuine, effective sales opportunities, and enjoy business growth through your sales pipeline. 

Creating a Social Media Strategy:

Did you know that there are over 350 million LinkedIn users and that 40% of them check their accounts daily? That is a whole lotta people to market to, and if utilized correctly, build company awareness or to promote your brand to. In its basic form, social media is an excellent way to build relationships naturally and advertise your products for free. Once your company dives into social media marketing, you will realize the impact that you can have with the various audiences on the different platforms.

Get Started Doing Your Social Media:

• Setup social media Accounts
• Locate company logos and descriptions
• Write a couple posts about your business or promote an event or product
• Invite your family and friends to like your page
• Create calendar events
• Conduct social media audits on products/services
• Research your competition

While sales marketing through any format is excellent for building awareness and promoting your brand, social media offers a more or less free avenue of relationship building and advertising.  When used along with B2B lead generation and telemarketing strategies can have a significant impact on your sales pipeline.

If you have any questions concerning this or other business marketing strategies, contact Grindstone Business Development Group by calling 1-888-724-7463.

Interested to find out more about Grindstone’s Appointment Setting Services with a B2B Telemarketing Company? Contact us here.

To learn more about B2B lead generation techniques please visit www.b2bleadexperts.com for more industry information.