B2B Telemarketing – how the experts do it
B2B telemarketing can be one of the most effective kinds of marketing techniques out there. However, many business owners hesitate to attempt it and try to stick to less intrusive digital marketing techniques. At Grindstone, we believe that good telemarketing doesn’t have to be bothersome or disruptive. The idea is to provide your potential customers with all the information they need; and convince them to purchase your product or hire your service. This doesn’t need to be an unpleasant experience and it won’t be if it’s handled well.
How Do The Experts Do It?
There are thousands of B2B telemarketing companies out there and some are more effective than others. Expert telemarketers can engage customers and keep them interested in their project and here’s how they do it:
- Clear and Casual Dialogue – Most telemarketers are bound to time, and want to make a set number of calls in a day. If they don’t have proper experience, they tend to steamroll over their clients and bombard them with information instead of engaging them in a dialogue. This makes telemarketing calls very distasteful for the prospect; and they tend to ignore them or hang up. Experts take the time and effort to build good rapport, which can lead to sales.
- Awareness About the Laws – There are several laws in place that control disruptive marketing and protect consumers. Experts have in-depth knowledge about these laws and make sure they stay within their bounds and operate legally. In-house teams might not be aware of these laws, and that can compromise the reputation of your company.
- Short, Sweet, and Simple – Prospects don’t need to be bogged down with an abundance of information because that would only irritate and confuse them. Experts will provide a brief introduction to the products and services and spend rest of their time answering any questions that the prospects might have. This allows the prospects to ask for information they need; and also displays their level of interest in the product.
- Understanding the Best Time to Call – Time is valuable, and very few people are interested in wasting on a B2B telemarketing That’s why it’s important to research and understand the ideal time to call prospects. Most experts will try to catch the prospect’s attention before 9 in the morning before they’ve begun their day. This call would be followed by an email to keep the product and conversation at the forefront of the prospect’s mind. The email can include all the information about the products and services. This gives prospects the opportunity to form questions to ask during the follow-up call.
As you can see, experts plan and conduct telemarketing calls very carefully and patiently and that ensures they get solid leads. If you have any questions about B2B telemarketing, you can call us at Grindstone on 888 724 7463. You can also email us at firstname.lastname@example.org or fill in this contact us form. We’ll reply as soon as we’re able.