B2B Telemarketing Services | Grindstone
  • HomeB2B Experts
  • AboutGrindstone
    • About Us
    • Why Grindstone
    • Articles
    • Lead Experts Blog
  • B2B ServicesSales Support
    • Lead Generation
    • Appointment Setting Service
    • Survey Lead Solutions
    • Event Promotion and Registration
    • Awareness Campaigns
    • Customer Retention
    • Database Cleanup and Updating
    • List and Database Procurement
    • Email Marketing Services
    • B2C Lead Generation & Appointment Setting
  • ReviewsFrom Clients
  • BlogB2B Telemarketing
  • ContactGrindstone
Combining Email Marketing & Telemarketing: The Power Duo

Combining Email Marketing & Telemarketing: The Power Duo

Many of today’s businesses wonder which is better, traditional telemarketing or email marketing. However, a better decision may be to just do both. We’ve all gotten those annoying unsolicited calls early in the morning for products or services that we might need but weren’t ready to consider. Likewise, every day we all get countless emails from businesses that we have never heard of trying to sell us something and are afraid to click on the link fearing the unknown. These shotgun methods are just spraying the information at potential customers with the hopes that something sticks.

Clearly, this is not the most effective way to increase sales or generate sustainable leads. Yet, when a business utilizes both email marketing and telemarketing in a well thought out campaign strategy, the results can be the successful lead generation power duo your team has been looking for.

Aside from shifting your business to twenty-first-century sales strategies, integrating both email marketing along with follow-up telemarketing calls becomes a directed approach to shoring up potential would-be-customers.

Such an integrated approach leverages both the email marketing system and the prescient caller to automate, accelerate, and precisely target your audience.  This type of method will help you reach more prospects without having to employ teams, and at the same time, provide better metrics to understand the quality of your leads.

Combining Email Marketing & Telemarketing: The Power Duo

To begin, create a successful sales support strategy is not just about finding a random potential client, but instead grabbing a company or individual’s attention, highlighting your company’s services, and then justifying that your team can produce valuable results for their organization.

Content email marketing is an excellent way for B2B businesses to entice potential customers into learning more about the company’s services or products by posting articles, blogs, or web videos. Customers are more likely to engage with you when they see such inviting content. Yet, cold emailing can be a hard way to attract new leads because you have no prior relationship with the company or person that you are trying to reach.

The key to success is that you have to make an excellent first impression to get results. So it is essential to develop email and phone scripts that effectively pitch your sales solutions to potential customers in ways that make them feel as though they need your products or services.

Once your scripts are completed, create a viable email list of potential customers for services. Design an engaging mailer that informs about the business, the services, and/or products that you offer. It is important to note that your marketing emails need to have the option to track who opens up the emails and who clicks through to your site.

Websites like MailChimp or Constant Contact offer email marketing services at affordable rates. Would-be-customers who open the email or visit your site are high probability leads that your business can cultivate.

After you have successfully sent out the email mailers, it is time to utilize your telemarketing tools to follow-up with potential customers to drive home the sale.

So many small to medium-sized companies utilize either telemarketing or email marketing. However, in 2020, the best way to reach your B2B audience is by combining email marketing and telemarketing – The power duo.

 

Want to learn more about other business marketing strategies, contact Grindstone 1-888-724-7463.

Interested to find out more about Grindstone’s Appointment Setting Services with a B2B Telemarketing Company? Contact us here.

To learn more about B2B lead generation techniques please visit www.b2bleadexperts.com for more industry information.

Share This Post

Tweet
Previous Next

Recent Posts

  • Beating 2020 Sales with B2B Telemarking in 2021
  • Generating New Business in 2021 via Lead Generation
  • Human Interaction Is Imperative When Getting Sales Leads
  • Generating Virtual B2B Appointments During A Pandemic
  • Creating an effective B2B Telemarketing strategy during a pandemic

Archives

  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • June 2020
  • May 2020
  • March 2020
  • November 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • January 2018
  • December 2016
  • September 2016
  • October 2015
  • September 2015
  • May 2015

RSS B2B Lead Experts:

  • Beat 2020 Sales growth with B2B Telemarking in 2021
  • Generating New Business in 2021 thru Lead Generation
  • Setting Up Virtual B2B Appointments During A Pandemic

Latest Posts:

  • Beating 2020 Sales with B2B Telemarking in 2021
  • Generating New Business in 2021 via Lead Generation
  • Human Interaction Is Imperative When Getting Sales Leads

Contact Us:

Have Questions?
  • Call Us: (888) 724-7463
  • Click HERE to Contact Us 
 
Copyright © Grindstone, Inc. 2021 | 4725 Dorsey Hall Drive Ellicott City, Maryland 21042
  • Work With Us
  • Refunds & Cancellation
  • Terms and Conditions