Technology has come so far that gathering sales intelligence is as simple as a click on your computer. Yet, CRM software was introduced two decades ago, and to this day […]
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Understanding that not all Telemarketers are the same is the first step to a successful lead generation campaign. Hiring the wrong B2B Telemarketing Company is likely to reduce productivity, is costly, […]
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Why Sales People are Not Usually good B2B Telemarketers Many companies think: “Why not have the sales team do our cold calling?” All too often a business thinks that cold […]
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The use of B2B Surveys can generate Qualified and Sales Intelligence for your company. B2C (Business to Customer) surveys allow a company to make critical business decisions based on surveyed […]
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The simple truth is that people buy from people, yet the world we live is has become so complicated that it is not as easy as looking in the yellow […]
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In this digital age, businesses have become more and more impersonal where it can sometimes take hours or even days to get a real person on the phone. Understanding how […]
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Cold calling, telemarketing, business cards, brochures, postcards, vinyl banners — For decades, Brick and mortar B2B businesses have used these traditional marketing tools to sell their goods to their customers. […]
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Have you wondered why your sales team is underperforming? The reason could be that your strategy for reaching out to potential customers is broken. Most problems start at the beginning […]
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Back in the day, Business-to-Business telemarketing was an office-based version of the door-to-door salesperson, where phone operators would work their way through the telephone directory with little strategy. Callers had […]
Read more ›How to Make Lead Generation More Effective for Your Business Brian Parnell is the CEO of Grindstone, Inc. where he oversees one of the nation’s top B2B lead generation firms. […]
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