The simple truth is that people buy from people, yet the world we live is has become so complicated that it is not as easy as looking in the yellow […]
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In this digital age, businesses have become more and more impersonal where it can sometimes take hours or even days to get a real person on the phone. Understanding how […]
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Cold calling, telemarketing, business cards, brochures, postcards, vinyl banners — For decades, Brick and mortar B2B businesses have used these traditional marketing tools to sell their goods to their customers. […]
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Have you wondered why your sales team is underperforming? The reason could be that your strategy for reaching out to potential customers is broken. Most problems start at the beginning […]
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Back in the day, Business-to-Business telemarketing was an office-based version of the door-to-door salesperson, where phone operators would work their way through the telephone directory with little strategy. Callers had […]
Read more ›How to Make Lead Generation More Effective for Your Business Brian Parnell is the CEO of Grindstone, Inc. where he oversees one of the nation’s top B2B lead generation firms. […]
Read more ›B2B telemarketing can be one of the most effective kinds of marketing techniques out there. However, many business owners hesitate to attempt it and try to stick to less intrusive […]
Read more ›Like most B2B marketers, you probably agree that the most successful way to create qualified leads is by using a human touch. In its study, B2B Marketing found that 40% […]
Read more ›Without a plan, your telemarketing lead generation tactics can quickly fall short of your goals. For this reason, it’s critical to work with B2B telemarketing services that have the experience putting together […]
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When most people hear the word “telemarketing,” they cringe thinking about unsolicited phone calls that come at the worst possible time. Fortunately, B2B telemarketing services often don’t fall into this […]
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