The simple truth is that people buy from people, yet the world we live is has become so complicated that it is not as easy as looking in the yellow […]
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In this digital age, businesses have become more and more impersonal where it can sometimes take hours or even days to get a real person on the phone. Understanding how […]
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Cold calling, telemarketing, business cards, brochures, postcards, vinyl banners — For decades, Brick and mortar B2B businesses have used these traditional marketing tools to sell their goods to their customers. […]
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Have you wondered why your sales team is underperforming? The reason could be that your strategy for reaching out to potential customers is broken. Most problems start at the beginning […]
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Back in the day, Business-to-Business telemarketing was an office-based version of the door-to-door salesperson, where phone operators would work their way through the telephone directory with little strategy. Callers had […]
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More recently many companies are realizing that telemarketing for event promotions is highly effective, and have been utilizing this old cold calling technique to personalize and bring in more attendees […]
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“How to Make Lead Generation More Effective for Your Business” – an interview with B2B Lead Generation expert, Brian Parnell – CEO, Grindstone, Inc. This Brian Parnell interview is by […]
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Many business owners hesitate to attempt B2B telemarketing and try to stick to less intrusive digital marketing techniques. At Grindstone, we believe that good telemarketing doesn’t have to be bothersome […]
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Like most B2B marketers, you probably agree that the most successful way to create qualified leads is by using a human touch. So you ask, ROI of Outsourcing B2B Telemarketing […]
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Why would a business need to create a B2B telemarketing campaign? Without a plan, your telemarketing lead generation tactics can quickly fall short of your goals. For this reason, it’s […]
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